Services & proven methodologies to meet any business challenge.
Team 360 delivers value for any business challenge.
Whether starting from scratch, or looking to breathe new life into an existing product/brand or creative, we supply a customized research solution and a strategy to take action. All at a reasonable price, in weeks, not months.
With 30+ years of expertise, we have refined our methodologies and design approach to maximize your budget, timing, and needs.
Direct Response = Direct to Consumer
Once the domain of infomercials, Direct Response is now the business model most companies utilize. Today, selling directly to the consumer relies on advertising strategy using a variety of mediums, social media, videos, ads, YouTube, Twitter, testimonials/reviews, etc., to compel the potential buyer to take immediate action.
Yet one thing remains the same…a clear understanding of your consumer, their mindset, and how to break through are imperatives for success.
We bring years of experience conducting thousands of studies based on the 4 Point Process as part of our Strategic Process.
Know your prime prospect
Know your prospect’s problem
Know your product and how that solves the problem
Breakthrough the boredom barrier of clutter
We approach every project with the same Strategic Process methodology, the foundation of our work. In Direct Response, our customized research studies provide actionable recommendations which are transformed into meaningful advertising that cuts through the clutter and succeeds remarkably well.
Qualitative Research
Focus groups, mini-groups, di-ads, tri-ads, one on one’s, qual boards, online/in-person and hybrids
Quantitative Research
Large and small scale survey development, management and analysis
“Whether our research has involved basic product features or special advertising requirements, Carla has consistently provided exceptional insight and thoroughness. She has a unique ability to tailor the appropriate market research approach and utilize techniques that generate actionable results.”
— Doug Garnett – Founder & President at Protonik, LLC
“There’s a very simply way to measure the value of Carla Robert’s work. I was able to take a financially marginal show and turn it into a substantial hit without shooting any additional footage. Carla Roberts was also instrumental in developing retail packaging identifying the imagery and message that was needed to drive real retail sales.”
— Ron Lynch – Creative Director/CEO- Big Baby Agency
Online and In-Person Methodologies
CONCEPTS
Concept testing
New Product Ideation
Opportunity Assessment
Brand Awareness
Unique Selling Proposition (USP)
Brand Positioning
Competitive Landscape
Market Assessment
PURCHASE PROCESS
Purchase process
Product Configuration
Purchase Intent and Triggers
Price Sensitivity
Offer Optimization
Customer Service
Subscription Model
Call to action
ADVERTISING
Creative Development
TV, Radio, and Social Advertising Effectiveness
Visual Demos
Talent / Imagery Relatability Evaluation
Business to Business
Post Purchase
DESIGN/USAGE
Packaging
Usage Experience
Design Feedback
Unique Selling Proposition (USP) Study
So you think you’ve got your USP.
You’ve brainstormed with your team and agency, considered all the reasons why consumers will buy your product, enlisted your creatives, but before you launch and spend the time and money it takes to go to market, do you really know your USP? There is a simple, effective and economical way to test or develop your unique selling proposition, the foundation of your brand and any successful campaign, regardless of the medium.
Our USP Study leverages the 4 Point Process in a research design that’s worked for over 50 years. We efficiently build a successful USP by defining your target market’s problems in conjunction with your product/service in two phases.
Phase I: develops the problem list utilizing qualitative studies, client/agency immersion, etc.
Phase II: relies on a quick and cost-effective quantitative methodology where target market participants rank their problems with the product/service.
The results provide a clear marketing opportunity/USP, a unique niche in the category and a distinctive opportunity.
Marketing Messaging and Usage Experience Audit
Based on our years of experience in DR and consumer research, we bring our critical eye to your online environment and marketing communications with our Marketing Audits, including websites, social campaigns, email and more.
Does your website connect with your consumer and the way they see things?
Did you capture them immediately on the home page, so they want to learn more?
Have you given them the right information to convert them?
Does your communication sync effectively across channels?
The list could go on… Let us give you a roadmap to make your website and marketing efforts work harder for you!
