Proprietary techniques refined through years of experience

Qualitative & Quantitative Process

Foster authentic connections with a holistic understanding of your customer.

The most effective processes for driving consumer insights are anything but traditional. We believe qualitative research should be imaginative discussions, and we design ours to maximize creativity and ideation at every turn. And we leverage the power of quantitative research to maximize the value of discovery.

For us, this means thinking outside the confines of the usual research structure and includes a variety of proprietary techniques born out of client requests to deliver more than just research findings. We pride ourselves on presenting actionable results and recommendations that you can leverage, which are foundational and expansive and, in the right hands, allow your team to create meaningful advertising that inspires your consumers to take action.

From recruiting to homework, moderation to interactive exercises, we facilitate deeply immersive sessions to inspire differentiated strategies, resonant marketing and breakthrough products. The organic results:

Deeper engagement and more meaningful interactions between people and brands.

We ensure your money and time are used efficiently.  Moving back and forth between big, corporate brands and traditional DR shows with smaller budgets and tight timelines required a new paradigm. Over the years we developed specialized techniques in combining multiple studies into one. The result is our highly efficient, customized process, that saves time and budgets, while providing a wealth of information and a dependable “blueprint” to build your business.

Our Proven Process Delivers Results

Team 360 Research has developed a proprietary process to get the most out of your research projects and deliver essential next steps to make the difference for your business.

We focus on five key areas for success:

STEP 1: Preparation

Our extensive experience in a range of business models, industries, and demographics allows us to adeptly immerse ourselves into the world of your customer, your brand, product, or service, and the needs of your company.  With this deep focus on pre-work discovery and partnership we establish a strong foundation from the start that allows for a more streamlined and effective research process to ensure results.

STEP 2: Design

With our exclusive preparation methods and 30+ years of Research & Marketing Experience, Team 360 designs a customized research methodology leveraging a host of unique, well-proven tools we have perfected over time.    

STEP 3: Target Market

Including the right participants in every study is crucial. We use a uniquely crafted recruitment technique and have curated the most experienced suppliers in the country and world to ensure the process is flawless. Participants qualify by fulfilling a series of criteria outlined through a variety of methods.

STEP 4: Stimuli

Our immersion up front allows us to work with our clients to craft the most relevant set of visuals to elicit an expansive response and generate new ideas. Whether exposing participants to rough cut or finished advertising, product design, concepts, positioning, or the competition, we incorporate proven exercises to facilitate the discussion to a deeper level and a 360-degree view of the issue.

STEP 5: Moderator (Qualitative)

Effective moderation truly comes with experience. Years of working with respondents of all demographics and testing products from a wide range of industries develops the flexibility to shift focus based on learnings, to evolve the materials, drive the discussion and respond to client feedback. From our perspective, the Discussion Guide should be a flexible, dynamic, unlimited plan.

STEP 6: Recommendations

Triangulating the responses across groups, interviews or any of the various methodologies, along with the knowledge gained from the discovery process up front, and our extensive strategic experience, provides a broad foundation for insights. We not only “report” on observations, we translate them into the recommendations in broad areas which may include positioning, marketing efforts, product development, business model, customer service and market opportunity.  The deliverable is a ‘roadmap’ outlining a plan for success.