Build success on a solid foundation of insightful market research
“It takes 4 times the resources to recover from a bad start than to properly plan and execute. Carla will help you carefully research your initiative with practical, pragmatic and affordable procedures that save you money, keep you on track and on target.”
— Ron Lynch – Creative Director/CEO- Big Baby Agency
Long Form & Short Form, Infomercial Research
Anyone with experience in traditional DR knows it is not for the faint of heart!
Infomercials, long and short-form, are complex presentations, which must be expertly crafted and as such, benefit greatly from a strong foundation of consumer input. Whether you are at the inception of a project, or tweaking existing creative to improve your conversion, Team 360 has the experience and the proven methodologies to obtain the valuable insights you need to make your creative work harder.
Years of Experience Across Industries, Brands and Demographics
Proven Strategic Process
Team 360’s methodologies, refined through years of experience, are designed to elicit a deep, authentic level of response that results in an actionable, multi-dimensional blueprint to better meet and exceed consumer needs at all points of interaction.
STEP 1 : PREPARATION meticulous deep dive immersive
STEP 2: DESIGN uniquely customized for success
STEP 3: TARGET MARKET representative, authentic respondents
STEP 4: STIMULI developed through a thorough and expansive product exploration
STEP 5: MODERATION flexibility to adapt based on insights and feedback
STEP 6: RECOMMENDATIONS insightful, actionable blueprint
“Asking the right questions is important, listening to the answers is crucial; understanding what it all means is paramount. Making good work better is what Carla Roberts is all about.”
— Ron Lynch – Creative Director/CEO- Big Baby Agency
“Understanding the delicate nuances between the success and failure of an advertising campaign requires a pro. Carla consistently lives up to that title.”
— Paul Greenberg – Creative Director, Greenberg Direct
“Carla is an incredible research guru who specializes in qualitative research and strategic planning. If you are looking for the best and the brightest in the industry to help make your programs even more successful, she’s the one to use!”
— Alissa Stackgold – Chief Strategist Quigley-Simpson
“Carla is one of the best in the business. Not only is she tireless, but I have never met anyone more thorough in the details to make sure your roadmap is unbiased.”
— Marina Randolph - President, Digital and eCommerce - Tone It Up
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